Due
to the fast growth of community media, consumers are bare to a onslaught of
Tweets, "Likes," texts and messages on the Web and on their mobile
plans. With the need to read or view similes in seconds -- as well as on
smaller screens -- graphic design plays an increasingly important role not only
in building brand perception and glory but in simply attracting the
"Digital natives" is a term for the generation born during or after
the advent of digital technology. They don't know anything other than the
instantaneous gratification that comes through the use of digital cameras,
computers or smart phones. Due to the overwhelming selection of stimuli that
up-and-coming technology transport to the consumer, this generation is becoming
desensitized, according to the website All Things CRM. Grabbing their attention
takes eye-catching graphic design on both social media pages and in video. With
tweets at 140 characters and text messages often shorter than that, consumers
often respond best to a first impression that includes an stirring or
attention-grabbing graphic icon. When a graphic is used consistently over many
social media platforms, customers may view it several times over, which creates
more brand recognition. Since many people are chart learners, they’ll remember
your brand better when they see it visually, instead of hearing or reading
about it, according to graphic designer Jacob Cass. Your graphic design or logo
can play a big role in how your invention or service is perceived by the social
media user, according to Cass.
